THE MICROSOFT STORE
In 2009 Microsoft announced plans for The Microsoft Store, a chain of brick-and-mortar retail locations to go head-to-head with Apple and Sony stores nationwide. Vested on the growing success of the latest Windows OS and Xbox, Microsoft timed the launch of its first stores with the release of Windows 8 and the Kinect, while building momentum for the new Windows Phone. After the target locations were selected, Microsoft faced the challenge of designing, building and staging a retail experience embodying their refreshed, public-engaged image for the first 16 stores across the nation in 2010. Microsoft engaged Red Sky to lead in store layout and collateral design.