THE MICROSOFT STORE

The Challenge

In 2009 Microsoft announced plans for The Microsoft Store, a chain of brick-and-mortar retail locations to go head-to-head with Apple and Sony stores nationwide. Vested on the growing success of the latest Windows OS and Xbox, Microsoft timed the launch of its first stores with the release of Windows 8 and the Kinect, while building momentum for the new Windows Phone. After the target locations were selected, Microsoft faced the challenge of designing, building and staging a retail experience embodying their refreshed, public-engaged image for the first 16 stores across the nation in 2010. Microsoft engaged Red Sky to lead in store layout and collateral design.
SERVICES RENDERED
BRAND IDENTITY
PROJECT MANAGEMENT
Red Sky Case Study Micrsoft Store print
In 2009 Microsoft announced plans for The Microsoft Store, a chain of brick-and-mortar retail locations to go head-to-head with Apple and Sony stores nationwide.
OUR Solution
We partnered with the Microsoft Store on design and implementation of signage, flyers, digital ads, and other selling collateral. Whether it’s for workshops, product launches, promotions, or cause marketing – the marketing collateral produced by us has increased sales and maximized return on investment. Additionally, we developed the In-store product descriptors for all the in-store Microsoft Store merchandise - at average each set included 90 to 100 signs - used nationwide with a 2 to 3-month shelf-life. In 2010, Microsoft opened a new store every 23 days.
Red Sky Case Study Microsoft Store C-level
In 2010, Microsoft opened a new store every 23 days.