WINDOWS 10 AND INTEL GEN 6 LAUNCH
In 2015, Intel announced the launch of its 6th generation chip set to be supplied in the full line-up of the 2016 Windows OS devices, from mobile to desk-top, featuring the soon-to-be released new Windows 10. The tandem release announcements from the technology giants commanded an all-inclusive, involved, cohesive advertising campaign. An undertaking of such magnitude could not be accomplished by a single agency, Microsoft and Intel called upon the collaboration of a variety of specialty consultancies to get the job done. Lauded for their B2B communication strategies and iconography work, Red Sky was approached to develop solutions tailored to their expertise.