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DIGITAL MARKETING
Why DIGITAL MARKETING
In 2017, digital marketing is no longer an optional investment. Without a cohesive strategic plan that looks across all possible investments and channels, your marketing team may be missing critical clues on brand performance, customer behavior, and investments without a complete, data-supported roadmap. Your operations leaders may experience waste and inefficiency due to task duplication, lost time and lack of agility in responding to market dynamics, and other administrative costs.
your DIGITAL MARKETING solutions...
Digital Marketing
Digital Media Strategic Boot-Up
Red Sky Digital Marketing Solutions
Strategic Digital Marketing Plan Development
Solution Name
Digital Media Strategic Boot-Up
Digital Marketing
Problem Description
your DIGITAL MARKETING solutions...
In 2017, digital marketing is no longer an optional investment. Without a cohesive strategic plan that looks across all possible investments and channels, your marketing team may be missing critical clues on brand performance, customer behavior, and investments without a complete, data-supported roadmap. Your operations leaders may experience waste and inefficiency due to task duplication, lost time and lack of agility in responding to market dynamics, and other administrative costs.
Digital Marketing
Solution Offering Abstract
Red Sky’s expert marketers are ready to provide immediate relief with our “Digital Media Boot Up” solution, a strategic startup (or overhaul) which will map your business mission and ideal outcomes to the competitive landscape, available channels, and other important variables. We’ll assess your current efforts, identify a baseline, and deeply research your customers to shine a bright light on your target market segments. Armed with data to make confident recommendations, Red Sky will work with your team to create a holistic and integrated strategy that drives with precision the performance you want in the channels and methods that return highest ROI available.
Digital Marketing
Methodology & Deliverables
Red Sky’s Boot Up is a seven-day program that includes two meetings with your team as well as a 30 day and 90 day follow up consultation and analysis:
Day 1
Team engagement: Discovery interviews
  • Review history & current state of investments
  • Discuss corporate mission and KPI’s
  • Examine all budgets (time, money, people, etc.)
  • Set baseline
Day 2 - 4
Red Sky research and plan development
Day 5
Small-team review & check in
Day 6
Finalizing and packaging deliverables
Day 7
Team engagement: Delivery
  • Discussion of research findings
  • Plan & recommendations
    • Campaigns
    • Channels
    • Methods, technologies
    • Calendar
  • Baseline forward: Forecasts & risk analysis
+1 month review
Conference call to review & analyze performance and roadmap
+3 month review
Conference call to review & analyze performance and roadmap
Digital Marketing
Solution Results
Red Sky’s clients see outcomes.
Red Red Sky’s Digital Media Boot-Up clients can expect immediate lift in their performance areas of focus of up to 10%, traditionally in areas of efficiency (ROI), traffic volume, and lead qualification. In addition to accelerating the forecasted outcomes in your plan, the Digital Media Boot Up plan will bring important intangibles such as immediate clarity and focus to your team, dramatically reduce the amount of overhead lost to research, and provide a methodology for process improvement going forward.
Why Choose RED SKY
  • 10-year track record of successful, high-profile engagements for F500 customers in technology, health care, finance, manufacturing, and others;
  • Our world-class Marketing, UX/UI, and Project Management credentialed leadership and consultants;
  • Battle-tested proprietary IP solutions that are running mission-critical processes in F500 clients today.
Next Steps:
Get in touch with our sales team at sales@rsbw.com or 206.632.1600 for a free consultation today.
Digital Marketing
Conversion Rate Optimization (CRO)
Red Sky Digital Marketing Solutions
Conversion Rate Optimization (CRO)
Solution Name
Digital Media Conversion Rate Optimization
Digital Marketing
Problem Description
Every marketing professional knows this deceptively simple truth about web traffic: if the most casual of visitors has an optimal experience, they’ll become customers. Successfully creating that experience, and enticing a visitor to make a purchase, sign up for a newsletter, commit to an appointment, or simply read some information means you generate more revenue with the same cost of sales. But unseen obstacles, distractions, and other impeding factors are often so hidden from our view that solving the puzzle can seem impossible, almost as if your conversion rate has a hard ceiling.
Digital Marketing
Solution Offering Abstract
Red Sky’s expert marketing consultants and powerful Conversion Rate Optimization (CRO) solution are your access to break through to a new realm of success. With our two-week CRO methodology, you will experience your user journey (be it a website, application, ecommerce flow, product feature or service) through the eyes of your customers, with skilled guidance and strategy that methodically exposes and patches every leak. Red Sky will work with your team to create and implement a CRO plan that quantifies user flows, develops razor-sharp customer profiles, and constructs a holistic view of how your business converts traffic to value, bringing out the highest ROI available from your properties.
Digital Marketing
Methodology & Deliverables
Red Sky’s Conversion Rate Optimization Solution is a fourteen-day program that includes two meetings with your team as well as a 30 day and 90 day follow up consultation and analysis:
Day 1
Team engagement: Discovery interviews
  • Review property/asset history & current analytics
  • Discuss objectives and desired KPIs
  • Examine all budgets (time, money, tools, etc)
Day 2 - 5
Red Sky research and testing plan development
Day 6 - 8
User focus group and a/b testing
Day 8 - 12
Regression and iterative testing
Day 13
Finalizing and packaging deliverables
Day 14
Delivery and briefing
  • Discussion of research findings
  • Plan & recommendations
    • Iterative testing methods
    • Technologies and platforms
    • Calendar
  • Baseline forward: Forecasts & risk analysis
+1 month review
Conference call to review & analyze performance and roadmap
+3 month review
Conference call to review & analyze performance and roadmap
Digital Marketing
Solution Results
Red Sky’s clients see outcomes.
Red Sky’s CRO Solution clients see immediate increases in pipeline efficiency and elimination of defects in their user flows of up to 10%, with additional specific gains in the areas they optimize their plan such as raising split testing outcomes and customer satisfaction. But more importantly, Conversion Rate Optimization is not a one-time campaign: over time these gains are compounded by the culture of testing methodology and experimentation that continues funnel improvement long after Red Sky’s CRO Solution completes.
Why Choose RED SKY
  • 10-year track record of successful, high-profile engagements for F500 customers in technology, health care, finance, manufacturing, and others;
  • Our world-class Marketing, UX/UI, and Project Management credentialed leadership and consultants;
  • Battle-tested proprietary IP solutions that are running mission-critical processes in F500 clients today.
Next Steps:
Get in touch with our sales team at sales@rsbw.com or 206.632.1600 for a free consultation today.
Digital Marketing
Digital Media Content Marketing Solution
Red Sky Digital Marketing Solutions
Content Marketing Plan and Initialization
Solution Name
Digital Media Content Marketing Solution
Digital Marketing
Problem Description
There’s no need to sell content marketing: it is ridiculously effective. Consumers vastly prefer narrative content over advertising, so it can be the perfect strategy to connect brand awareness to lead generation – if you can pull it off. All too commonly, people want content to be something it’s not: a selling strategy, a short-term fix, a replacement for something that’s too expensive, etc. Content marketing can fail to convert users for many different reasons, and it can tie up significant resources while yielding little value. To add to the mystery, the causes behind poor performance are often misinterpreted and teams decide “we just can’t do content.”
Digital Marketing
Solution Offering Abstract
Through the expertise of world-class experts and a proven methodology, Red Sky’s Content Marketing Solution is a one-week program which maps your organization’s profile to this powerful channel to achieve maximum ROI. With a clear execution path, you will know your audience, speak value to them in each step of their journey (be it an article, social media, video, podcast, infographic, native content, etc.) and track their actions, all while managing best practices for calendaring, curation, repurposability, and other efficiencies that lighten investment and ease administrative burden.
Digital Marketing
Methodology & Deliverables
Red Sky’s Content Marketing Solution is a seven-day program that includes two meetings with your team as well as a 30 day and 90 day follow up consultation and analysis:
Day 1
Team engagement: Discovery interviews
  • Review current content inventory, operational channels
  • Audience and brand assessment
  • Discuss inventory objectives and desired outcomes
  • Examine budgets (time, money, headcount, tools, etc)
Day 2 - 3
Red Sky research: Channels, platforms, narrative development
Day 4 - 6
Operationalizing and planning
Day 5
Team engagement: Delivery
  • Discussion of research findings
  • Plan & recommendations
    • Narrative style guide and story
    • Media mix: technologies and platforms that fit your budget and outcomes
    • Process: Six-month calendar of topical and inventory prototypes
  • Baseline forward: Forecasts & predictive analysis
+1 month review
Conference call to review & analyze performance and roadmap
+3 month review
Conference call to review & analyze performance and roadmap
Digital Marketing
Solution Results
Red Sky’s clients see outcomes.
Red Sky’s CRO Solution clients see immediate increases in pipeline efficiency and elimination of defects in their user flows of up to 10%, with additional specific gains in the areas they optimize their plan such as raising split testing outcomes and customer satisfaction. But more importantly, Conversion Rate Optimization is not a one-time campaign: over time these gains are compounded by the culture of testing methodology and experimentation that continues funnel improvement long after Red Sky’s CRO Solution completes.
Why Choose RED SKY
  • 10-year track record of successful, high-profile engagements for F500 customers in technology, health care, finance, manufacturing, and others;
  • Our world-class Marketing, UX/UI, and Project Management credentialed leadership and consultants;
  • Battle-tested proprietary IP solutions that are running mission-critical processes in F500 clients today.
Next Steps:
Get in touch with our sales team at sales@rsbw.com or 206.632.1600 for a free consultation today.
Digital Marketing
Social Media Marketing Solution
Red Sky Digital Marketing Solutions
Social Media Plan and Initialization
Solution Name
Social Media Marketing Solution
Digital Marketing
Problem Description
Just because your brand isn’t in the social conversation doesn’t mean it’s not happening. Your reputation is out there, your customers are engaged with it, key influencers are active around it on every network, and most importantly, your competitors are out there as well. Lacking a social media strategy isn’t an option anymore, and with its continued growth, the longer you wait the more you have to lose. But diving in without a strategic plan can be hazardous and can make no impact or even – in a few high-profile cases - have a negative effect.
Digital Marketing
Solution Offering Abstract
Red Sky’s Social Media Marketing Solution is the fastest, most cost-efficient method for your brand to confidently begin taking home it’s deserved share of social media’s legendary ROI. With our deeply experienced team of consultants and rigorous methodology in this seven-day program, your brand will rapidly engage and see quick advances in earned media, traffic lift, qualified leads, new segment interest, reputation management, and more, through analytically-guided engagement on the networks and platforms that sare aligned with your KPIs and objectives.
Digital Marketing
Methodology & Deliverables
Red Sky’s Social Media Marketing Solution is a seven-day program that includes two meetings with your team as well as a 30 day and 90 day follow up consultation and analysis:
Day 1
Team engagement: Discovery interviews
  • Review current brand presence, existing channels
  • Customer demographics and segmentation
  • Discuss inventory objectives and desired outcomes
  • Examine budgets (time, money, headcount, tools, etc)
Day 2 - 3
Red Sky research: Channels, platforms, narrative development
Day 4
Operationalizing and planning
Day 5
Team engagement: Delivery
  • Discussion of research findings
  • Plan & recommendations
    • Social media style guide and story
    • Crisis management plan
    • Media mix: technologies and platforms that fit your budget and outcomes
    • Process: Six-month calendar of topical and inventory prototypes
  • Baseline forward: Forecasts & predictive analysis
+1 month review
Conference call to review & analyze performance and roadmap
+3 month review
Conference call to review & analyze performance and roadmap
Digital Marketing
Solution Results
Red Sky’s clients see outcomes.
Red Sky’s clients see Social Marketing investments provide up to 10% lift in measurable benefits such as inbound traffic, better SEO performance, and lower overall marketing costs. As well, there are significant gains in harder-to-measure intangibles such as loyalty, recognition, and brand authority. Perhaps most importantly, however, is the infusion of media culture into your organization will have a positive effect on all your marketing activities.
Why Choose RED SKY
  • 10-year track record of successful, high-profile engagements for F500 customers in technology, health care, finance, manufacturing, and others;
  • Our world-class Marketing, UX/UI, and Project Management credentialed leadership and consultants;
  • Battle-tested proprietary IP solutions that are running mission-critical processes in F500 clients today.
Next Steps:
Get in touch with our sales team at sales@rsbw.com or 206.632.1600 for a free consultation today.